Friday, December 27, 2019

Magnificence of Australia

Magnificence of Australia Australia – is a terrific country with its history and culture! It was discovered during the campaign of the new territories discovering. James Cook was the first to describe this land and declare it to be the property of Her Majesty. 200 years have passed and Australia turned into the continent, which became the most popular among the tourists. The weather in Australia practically all the year round is favorable for the trips: the temperature varies between 32 and 25’C above zero and only in winter it is 18 ‘C. Australia is an extraordinary country: warm winters, rivers, fantastical animals, small capital called Canberra, which is hard to find on the map – everything about this country makes your heart beat faster! Only in Australia you can meet duck-bill, echidna, wombat – the biggest rodent in the whole world, to say nothing of koalas, kangaroos, Ostriches and a great number of different parrots. The majority of tourists come to Sidney as it is the most well-known and the biggest megalopolis of the country. It is situated on ocean shore and its natural harbor is tremendously beautiful! The Sydney Opera House – one of the brightest world architecture masterpieces – is situated right there. You can easily order the helicopter excursion in order to see this part of the city and its magnificence! Too bad that Australia is so far away from us. This is really a beautiful part of the Earth, where you can find almost everything and have a really great time. If you decide to visit this unusual land, you should spend more than a week for this striking trip: it takes much time to see all the interesting things in Australia.

Thursday, December 19, 2019

Essay on Cyber Intelligence Sharing and Protection Act

The Stop Online Piracy Act was proposed in January of 2012. SOPA was a legislative act that attempted to prevent piracy through DNS blocking and censorship. The legislation caused the protest and blackout of multiple online internet services including Reddit, 4Chan, Google, Wikipedia, Mozilla, and Tumblr. Now, internet users are faced with another possible challenge called the Cyber Intelligence Sharing and Protection Act, or CISPA. CISPA was quickly passed by the House of Representatives on April 26th, 2012, and is now being processed through the Senate (Beadon). CISPAs purpose is to promote national cybersecurity through allowing private companies and the federal government to exchange users private information, including emails and†¦show more content†¦The Wiretap Act prohibits the government from intentional interception, use, or disclosure of wire and electronic communications without a warrant. Similarly, the Electronic Communications Privacy Act protects wire, oral, a nd electronic communications while in transit (Franklin). Some may wonder how the government is able to override such laws that come to make America what it is today, a nation noted for its religious and intellectual freedom, and the answer is national security. Anything is possible in order to increase national security and eliminate any threats. Not to mention that as long as participants of CISPA exchange information with good intentions, they will not be held to any criminal or civil liabilities and become one hundred percent anonymous in the process (PopVox). This may incentivize private companies to release users information without a thought regarding the authenticity of the threat due to convenience. After information is shared with the federal government, the data is stored and is able to be used for any purpose beyond preserving the national security. Some usages include immigration and crime. At the same time, users are also not required to be notified by either the private company or the government when their information is exchanged. Due to such concerns, many activist websites that opposed SOPA, including DemandProgress.org and Avaaz.org, are also attempting toShow MoreRelatedInternet Wars: SOPA, PIPA and CISPA Essay1660 Words   |  7 PagesThe Internet has found a new enemy, in form of cyber-security legislati on that has wide-ranging privacy implications. A bill introduced to the House of Representatives late last year could become the centerpiece of the next SOPA-style struggle between the tech community and Washington, D.C. SOPA, or Stop Online Piracy Act, was introduced in a sub-committee at the House of Representatives last fall. SOPA was a United States bill introduced to expand the ability of the U.S. Law enforcement to fightRead MoreThe Homeland Security And Homeland Defense Missions923 Words   |  4 Pagesthe September 11, 2001 terror attacks. 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One of the command’s subordinate commands was the Army Research Labs and is on one the foremost research labs in the world. One of the labs mission was Cyber Defense and came under my preview as it program manager. The lab had developed several cyber security tools and had been testing them very successfully on a several platforms. The power of this tool compared to the Army’s current tool suite was 10 to 1. The only issue was that it was expensiveRead MoreChina Saper Threat777 Words   |  4 PagesWeak USA Cyber Policy vs China’s Security Threat to the USA? Abstract A cyber spy network based mainly in China hacked into classified documents from government and private organizations. One of the biggest questions still remains unanswered. Should the U.S. Congress conduct an in depth assessment of Chinese cyber spying and consider imposing tougher penalties on companies that benefit from industrial espionage. In this paper I will review china’s cyber threat and possible USA solutions

Wednesday, December 11, 2019

Research in Business Methodologies in Education â€Free Samples

Question: Discuss about the Research in Business for Methodologies in Education. Answer: Introduction: Digital media, refers to a huge number of media tools, starting with television, mobile phones, to the recently emerging social sites such as Facebook, Twitter, Instagram, and many more. While the digital media tools, were actually made to serve solely the purpose of recreation, whereby the users can watch entertainment shows, or can connect with friends and family, the digital media, in the recent era, has also started benefitting the organizations largely (Patriarche 2014). The concept of business, has greatly evolved since a last few decades, and it no longer implies a financial transaction carried out in the physical shops. With various companies, selling homogeneous products, the business enterprises are now in greater need of recognition among the consumers. So, to expand its dominion beyond its local region, and to be able to retain existent customers, fetching the new ones at the same time, the companies have incorporated the concept of digital media into their marketing stra tegy (Packard 2013). Statement of the Problem: In the strictly competitive market of the present world, a business organization, in order to expand itself, must not merely keep itself confined to the traditional method of purchase and sale through its limited number of outlets (Pride and Ferrell 2012). But rather, it must reach out to a wider mass, informing them, about the advantage of buying their products or availing their service. This whole process of interacting with a huge mass of people, is done via advertisements on television, mobiles or social sites, and this effective new way of marketing is referred to as digital marketing (Meikle and Young 2012). The researcher, through this research, intends to analyze the way in which an organization exploits digital media tools for self-promotion. Besides, the researcher also intends to examine the extent to which digital media influences the consumer behavior and purchasing decision of its customers. Research Aim and Objectives: The objectives which has inspired the researcher to undertake the research are as follows: To investigate how does an organization utilize the digital media tools for the purpose of product-promotion and brand recognition To discover which form of digital media marketing exerts greater influence on the consumer behavior- television and mobile advertisements or e-commerce To analyze the ways in which the organizations are engaging successfully in the acts of market segmentation and customer interaction with the help of digital media To discover the possible negative outcomes that the marketing authority of the organization needs to consider before investing in the process of digital media marketing Justification: In a recent research conducted in the year 2012, it was found out that every eight business organizations out of ten organizations resort to the use of digital media for the promotion of their brands; further the research also claimed that three organizations out of every five organizations have also claimed that their use of digital media has led to an unprecedented growth in customer creation and sales rate process (May and Lake 2013). Digital media, especially social media is being used to a considerable extent by all the big companies, and the diagram below statistically claims the same: At present, more than 200 million people use Facebook, and according to a study conducted by Qualman, Facebook is one of the best possible ways by which an organization can draw a huge number of consumers to buy their products. In this case, an organization usually opens up a Facebook business page, and at first, if it is not a much reputed one, introduces close ones and loyal customers to like it (Racas 2011). As the organization starts promoting its new products and recently launched services, new offers and latest discounts, the whole brand starts getting popular through the Likes and Shares of the particular posts. In this way, once an advertisement gets viral on a social site, the visibility of the advertisement increases along with the increasing brand recognition of the specific organization (Marshall and Rossman 2011). The same goes for other social sites, such as Twitter or YouTube or even Instagram. Though the Twitter posts can never exceed the limit of 40 characters each t weet, it can be efficiently promote the products of an organization, provided the marketing authority of that organization tweets actively every day (Kotler and Keller 2012). Qualman maintains that creating a profile in a social site, is not sufficient, but it must ensure that the social media marketing authority of the organization keep a track on the social sites, and update the customers about their new products or the new services that the consumers can avail themselves. The marketing team as such also keeps a track on these social sites, the number of times, their brands name is being mentioned, so that they can instantly respond to the customer queries, or can send a reply to the feedback of the consumers. Again, one great advantage of using digital media marketing, is that instead of promoting a product among a huge mass of people, it can know who are the relevant group of customers, and can get their products advertised among them only (Kaun 2012). This is done by enabling t he Ad Targeting options, on Facebook, Twitter as well as Google Plus. This enables the organizations to get a demographic information, about each user, in terms of their sex, age, location, etc. so that they can create an audience, who will be interested by the product the company deals with (Rand 2012). For example, now an organization can get an access to the interest areas of the followers, and as such if the company deals with production of cosmetics, it may become less relevant among the male followers. Again, while speaking of digital media advertisement, one cannot overlook the importance of television advertisements, which still continues to remain one of the most dominant medium for promotion of a product. Blumenthal, in his article called The Business of Television, claims that approximately 37% of the viewers get influenced to buy a product merely after watching the advertisement on TV (Horst and Miller 2012). Bluementhal claims that the TV advertisements, should not just send an outline of what the product is all about, but should tell a story of possible happiness and joy that shall come with the consumption of the product. Hence, the organizations send a story effectively which persuade the potential consumers to purchase the product or to avail the service (Rogers 2013). As the above bar chart suggests, majority of the people, spend greater time on television, and hence advertisement on this medium can prove to be highly beneficial. However, the organizations chalk out a target customer strategy for this form of promotion as well (Stockinger 2013). For television advertisement strategy, the organizations choose the timing and even the channels for the sale of a particular product; for example, an organization, which wants to promote its chocolate or baby cereal products through television, it will choose the cartoon channels for the promoting through their advertisements (Grewal and Levy 2012). Potential Output: The researcher, here, expects that he will be able to discover a direct relation between an organizations use of digital media and the development of that particular organization. The successful use of digital media not only helps the organization in getting brand recognition among a huge mass , but also assists the organization to expand its business beyond the local confines (Goneos-Malka, Grobler and Strasheim 2013). The researcher expects that he will be able to explain the exact way in which an organization, through the use of digital media, can persuade the consumers about the goodness of its products, and also has the potentiality of drawing new consumers. The digital media engages the customers in getting interest in the products they are selling, by attaching certain group of attributes with it, with the help of digital media. For example, while promoting a cosmetic product, an organization may create, through its commercial on digital media, the importance of beauty in life . This will help in drawing a huge number of customers towards that particular product, and boost its sale (Elliott, Rundle-Thiele and Waller 2012). However, the researcher also believes that this research will enlighten on the possible negative outcome of the use of digital marketing. Hence, the research will examine the extent to which the consumers also get affected by the negative feedback on the social sites, they come across, and to what extent this will interfere with their process of brand loyalty (Schroder 2011). Conceptual Framework: The conceptual framework, explaining the procedure, in which the researcher aims to undertake the research, is being shown below: Research Hypothesis: H0- Digital media tools have no impact on the minds of the consumers, as they prefer to buy according to their own needs and preferences, and they will never consume a product, simply because it is advertised on the media, they are using H1- Digital media plays an extremely crucial role in the promotion of a product, and it largely influences the pattern of the consumer behavior. It may happen that an individual is absolutely unaware about the existence or even popularity of a company; it is only through its advertisement on digital media, endorsement by some popular faces, that he really gets drawn to the product (Couldry 2012). The digital media, as such, not only helps an organization in drawing new consumers, but also in retaining the, by dint of constant advertisement and self-promotion through digital media. Methodology: The methodology is of paramount importance while conducting any research, because it helps the researcher understand what exactly is the method and the procedure in which the research process is to be undertaken (Chaffey and Patron 2012). Further, it will also help him to understand the pre-requisites for carrying the research. Keeping this into consideration, the researcher here aims to adopt a Quantitative Method of research, whereby he will be able to collect the statistical data regarding the fact as to how many as well as to what extent the consumers get influenced to buy a product, after viewing its advertisement on digital media. The researcher will therefore need to conduct a Survey on a selected group of people, to record their response about their rate of influence by digital media in consumption of a product (Chang 2012). The researcher will distribute questionnaires to the respondents and their responses will be recorded for testing the hypotheses. The process of sampling of data, is also an important factor in the research methodology. The researchers research will not be focused on any particular group as such, and hence no need of stratification is needed while selecting the respondents (Burnett 2012). Hence, the researcher will choose a Probability method of Sampling, while collecting the data. The researcher will employ Systematic Sampling technique, where the researcher will choose the respondents randomly from the population, given that the respondents meet a particular criterion- they are all users of some or other form of digital media. The research will be conducted both online as well as offline (Arthur 2012). As such, the researcher will distribute the questionnaires in the shopping malls as well as through the online forums meant for conducting research. The research will be conducted on approximately 65 people, out of which 15 people will be selected through online forums, and remaining 50 people will be chosen fr om public places, such as shopping malls and colleges. Organization of the Study: The organization of the study, as formulated by the researcher is as follows: Research Proposal: A research proposal, proposing what and how the researcher intends to do Case Study: This will help the researcher to investigate the cases before reaching the conclusion Details of Methodology: This will help the researcher to explain the literary articles and journals he has gone through and discuss it link with his research Findings: Here, the researcher will discuss what were his findings, and summarize the outcome of his entire research Final Implication: Here, the researcher will re-explain his findings and the outcome of his research, and will evaluate the whole impact of digital media on the consumer behavior. Gantt Chart: NAME OF THE TASK START DAY END DAY DURATION Research Proposal 2/6/2016 10/6/2016 8 days Literature Review 11/6/2016 21/6/2016 10 days Collection of Data 22/6/2016 23/6/2016 2 days Analysis of Data 24/6/2016 24/6/2016 1 day Submission of the Final Report 26/6/2016 26/6/2016 1 day Budget of the Project: The total estimated budget for conducting an entire research is approximately $5000. For the sake of undertaking an in depth study, into the previously written articles and literary journals, the researcher has to spend an approximate sum of $2,000. In addition, in the process of collection of data, through research with the help of online forums, the researcher has to spend around $500. Even while conducting the offline research, the researcher may have to travel to different places, and the travelling expenditure may amount to $1000. Besides, the researcher will also need to gain access to government figures and numerical data, charts and graphs which will amount to $1500. Conclusion: In the present era of scientific and technological development, the concept of marketing is no longer confined to the idea of transaction in the local shops. It necessarily implies the development as well as the rapid expansion of an organization, with the help of meaningful promotion and advertisement. The organization to grow, should not only rely on the word of mouth publicity, but must reach out to a wider mass of people, through the use of digital media. Many marketing managers of the recent era, believe that success of an organization depends on the rapidity of rate at which the organization promotes and advertises itself. If an organization does not invest much in its advertisement through digital media, it runs high chance of being forgotten. Research suggests that most of the people resort to the use of digital media, in the form of TV, mobiles, or social sites, and their consumption pattern is largely influenced by what they come across in the digital media. This is the rea son, why the organizations are investing huge amounts of money on the advertisement and promotion process through popular digital media tools. However, there are also certain negative outcomes of the excessive reliance on digital media for promotion purpose. For example, the consumers may be discontent with the service of a company, and as such, they may express their frustrations on these social sites, which altogether may aggravate the situation as others may be dissuaded from consuming the product or of availing the service of that particular company. Hence, the organizations, also instruct the marketing authority to monitor and supervise this whole process of promotion via digital media. References Arthur, J. (2012).Research methods and methodologies in education. London: Sage publications. Burnett, K. (2012). Campaign it!: Achieving success through communication.J Direct Data Digit Mark Pract, 14(1), pp.83-84. Chaffey, D. and Patron, M. (2012). From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics.J Direct Data Digit Mark Pract, 14(1), pp.30-45. Chang, T. (2012).Smart technologies for materials. Stafa-Zurich, Switzerland: Trans Tech Publications. Couldry, N. (2012).Media, society, world. Cambridge: Polity. Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Goneos-Malka, A., Grobler, A. and Strasheim, A. (2013). Suggesting new communication tactics using digital media to optimise postmodern traits in marketing.Communicatio, 39(1), pp.122-143. Grewal, D. and Levy, M. (2012).Marketing. New York: McGraw-Hill/Irwin. Horst, H. and Miller, D. (2012).Digital anthropology. London: Berg. Kaun, A. (2012). Digital Divides: Youth, Equity, and Information Technology.Information, Communication Society, 15(2), pp.325-327. Kotler, P. and Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Marshall, C. and Rossman, G. (2011).Designing qualitative research. Los Angeles: Sage. May, K. and Lake, S. (2013).Digital media. Mason, OH: South-Western/Cengage Learning. Meikle, G. and Young, S. (2012).Media convergence. Basingstoke, Hampshire [England]: Palgrave Macmillan. Packard, A. (2013).Digital media law. Malden, Mass.: John Wiley Sons, Inc. Patriarche, G. (2014).Audience research methodologies. New York: Routledge. Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Racas, A. (2011).Mapping digital media. London: Open Society Foundations. Rand, C. (2012).Communication. Chicago, Ill.: Raintree. Rogers, R. (2013).Digital methods. Cambridge, Massachusetts: The MIT Press. Schroder, H. (2011).Mapping digital media. [Place of publication not identified]: Open Society Foundations. Stockinger, P. (2013).Digital Audiovisual Archives. Hoboken: Wiley-ISTE [Imprint].

Wednesday, December 4, 2019

Moral of the story Essays - Samuel Taylor Coleridge, Culture

Moral of the story Character transformation Punishment Fair or not The first moral of the story is the everything happens with a reason, God is always with you. There is a point of everything, everything has values. T There is failure, postictal or unhappy moment, they can make you grow and to be better. Accept it, don't fight it or blame others. He liminal space is not only a punishment, it also makes you wiser. You will never be alone, God, your parents and your friend are always with you like in the story "footprint". They carry and support you. The second moral of the story is God loves all his creature, all God's creatures are equal. The Albatross or the water snake are equal to human. At the beginning, the Mariner sees himself as the center of attention, he shoots the Albatross and blame the bird that it is the Albatross that bring the fog and mist. As his punishment, he and his crew were been put in the liminal space. After all the crew died, the Mariner tries to try to end the punishment, but he cannot. God says that he is nor the ready. When he saw the water snakes, he finally realizes that all God's creature are equal, the Albatross around his neck fells into the sea. After been release to reality, he has the glittering eye and became the messenger of god. He has to tell his story to others to release his pain and guilt, so that others will not make the same mistake. The Mariner suffer grave consequences because he killed God's messenger in order to draw the crew's attention back to him. He was jealous that the crew put all of their attention on the Albatross. He shot the Albatross in front of all the crew to showcase his power. He tries to blame the bird to escape from responsibility. He demonstrates great hubris here; humans want to control everything that is unpredictable. The Mariner and his crew are been put in to the liminal space, they will never witness the fading sun, or sunset. They will be relentlessly thirsty from the poisonous heat of the sun. It is torturous irony that they are surrounded by water, yet they cannot drink the salty water. God punishes the Mariner and his crew by allowing them to suffer the pain to demonstrate the consequences of disrespecting the natural world, including his creations. The Mariner's punishment for killing the Albatross is extremely fair because he has taken the life of one of God's beautiful creations because of his hubris, he wants to win back the crew's attention and want to showcase his power. He has to suffer in the liminal space. After the crew died, he is all alone and has no one to blame. After He come back to reality, he is condemned to perpetually relive his mistake and educate individuals, tell his "rhyme," about the consequences of not appreciating the natural world, thus remaining in a continual state of liminality.